Web Development, Branding and Communications Consulting

In an increasingly competitive marketplace, companies need to get high value returns from their marketing and communications investments. With strategy, focus and progressive thinking leading the way, Eastbay and its affiliates work to ensure that companies maximize returns on their marketing dollars. With a focus on web technologies we will help you grow your communications, web site, marketing strategies and creative development for print, T.V., radio and public relations services.

Eastbay follows a specific and detailed project framework by outlining the key objectives and project details for the client, which include:

1 - Project Summary
2 - Needs Analysis
3 - Web Communications Brief
4 - Audience Analysis

Project Summary

Eastbay's approach will enhance your corporation’s needs by meeting the following key objectives:
• Creating a Website that reflects your corporate image with an appropriate look and feel.
• Creating the opportunity to use the Website to enhance future marketing campaigns by developing appropriate Web page templates for future use.

Eastbay will meet these objectives through a staged process:
• The development of two proposed designs, followed by three revisions to the design selected by the client.
• Examination and revision of the “information architecture” to reflect the communications needs outlined a detailed Communications Analysis.
• Web programming, coding, and scripting that will include the creation of Web page templates for use as new content becomes available.

Needs Analysis
Your corporation’s new Website will be designed to meet the following functional needs:

• A scaleable Website design that will allow easy expansion of Website sections with additional pages and associated navigation menu items
• Easy uploading of new, static text and image content.

Web Communications Brief

Project Scope

Redesign of existing websites or creation of new websites. Adding a better look and better feel.

Project Goals

• Create more buttons to giving clients access to more in-depth information.
• Create simple to use templates in order for employees to input there own info pages;
• increase visibility i.e. search engines, directories.
• Fast and east to navigate.

Strategy

Will the product reinforce any brand or marketing strategy?

• reinforce branding (Canadian and US website)
• provide more information about our services
• provide helpful research links for our candidates
• e-mail marketing campaigns

Branding Resources

Indicate any identity/branding resources:
• Corporate brochure & Letterhead
• Company phrases & slogans
• Company SWAG & Promotions